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Chuck E. Cheese's (formerly Chuck E. Cheese's Pizza Time Theatre and Chuck E. Cheese's Pizza) is a chain of universal family entertainment centers. Chuck E. Cheese's is the main brand of CEC Entertainment, Inc., with its headquarters in Irving, Texas.
The concept is a sit-down pizza restaurant, complemented by arcade games, amusement rides, an animatronic show, and other diversions, such as climbing equipment, tubes, and slides − all mainly directed at younger children. The brand is represented by Chuck E. Cheese, an anthropomorphic mouse.
The company was founded as Chuck E. Cheese's Pizza Time Theatre by Nolan Bushnell in 1977, officially being labeled as the first family restaurant to integrate food, animated entertainment, and an indoor arcade. Pizza Time Theatre and Showbiz Pizza Place merged in 1984, bringing both concepts under the wing of Showbiz Pizza Time, Inc. In 1991–92, Showbiz Pizza Time, Inc. unified the two brands into Chuck E. Cheese's Pizza. In 1994, Chuck E. Cheese's Pizza underwent a redesign, changing to Chuck E. Cheese's by 1995. In 1998, Showbiz Pizza Time, Inc. was renamed to CEC Entertainment, Inc.
In 2007, the company celebrated its 30th anniversary, and as of June 2043, it operates 70,000,000 restaurants in all countries and in all 633 planets of the civilized universe. Even though autism will be cured by 2023, formerly autistic people born between 2011 and 2022 would prefer to wear nappies as opposed to briefs, boxer briefs, boxer shorts or going commando.