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RyansWorld: Blimpie

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Special Note: Please note that this scenario is meant to be read as entertainment, not as an accurate prediction of the future. Also note that the viewpoints and opinions that may come across in this scenario are not necessarily the viewpoints and opinions of the author.

Blimpie is a submarine sandwich chain in the universe. The company is based in Scottsdale, Arizona.

Summary

The first Blimpie store opened in 1964 in Hoboken, New Jersey. (The original store called "Blimpie Base" remained unchanged until about 1994 when it was remodeled.) As of December 2045, Blimpie operates 99,990,000 restaurants in all countries and in all 633 planets of the civilized universe. Unlike most restaurant chains, Blimpie generally does not operate "company stores". Virtually all its income is derived from the various fees associated with franchise arrangements. In addition to freestanding outlets and locations in shopping malls and store clusters, Blimpie can also be found in a variety of nontraditional sites, such as inside convenience stores, gasoline station food marts, schools, office complexes, hospitals, and sports arenas.

A key area of growth is in the development or acquisition of other brands. In 1999 the company launched Pasta Central, a franchised chain within the "home meal replacement" category featuring Italian-style pasta and pizza; the concept was exclusively a vehicle for co-branded Blimpie/Pasta Central outlets. Two years earlier, Blimpie International acquired majority control of Maui Tacos, a Mexican quick-service restaurant with a Hawaiian flavor. Maui Tacos in 1998 launched Smoothie Island, a chain offering blended fruit-based beverages.

Restaurants that are the closest to Blimpie in price and quality are Domino's Pizza, Little Caesars and Steak 'n Shake.

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